Ideas not scheduled
Spare ideas to fill open slots or use later.
Weekly mix check
Counts update as the team changes each day's media type. Amber means a week is short of its target.
Notes on the plan
- Weeks run Saturday to Friday. Week 1 (1–6 Nov) has 6 days and Week 5 (28–30 Nov) has 3, so their targets are scaled down.
- Friday is always the patient testimonial and counts toward the weekly mix. Its pre-set format rotates: carousel (6), UGC/EGC reel (13), static (20), reel (27).
- Media type is pre-set on every day so the mix adds up. Design means static.
- Audience, idea, script, TOV, visual execution, caption and production notes are written in Egyptian Arabic. TOV is the text on visual: the exact words on the design or video.
World days and occasions
Where each one sits in the plan, with a possible CareHub angle.